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Marketing doesn't have to be gross

dammitdammit
edited in General
Marketing has a bad reputation among game developers, but it doesn't have to be that way. That was the message marketing specialist Alex Hayter delivered while speaking at Gamercamp festival in Toronto on Friday.
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My main argument is that marketing doesn't have to be gross, and it doesn't have to be boring. In fact, it can be an incredibly effective way for people to better understand what your game is about. And it doesn't have to make you feel ashamed to take part in it."

Marketing games can be as fun as making them, Hayter said, encouraging developers in the audience to eschew the standard tactics of selling games in favor of solutions that were fun, weird, and surprising.
http://www.gamesindustry.biz/articles/2014-10-20-marketing-doesnt-have-to-be-gross
Thanked by 4Tuism raxter retroFuture hermantulleken

Comments

  • TuismTuism
    Interesting marketing. THAT'S THE DREAM :)
  • woganwogan
    http://i.imgur.com/Zp0R3.jpg <-- glorious
    Thanked by 3Tuism retroFuture AntiVoid
  • TuismTuism
    Hahahahaha
  • KarujiKaruji
    Uhm does anyone know where I could get one of those quake sweaters (like srsly they look good)
  • DarkCarnivourDarkCarnivour
    Karuji said:
    Uhm does anyone know where I could get one of those quake sweaters (like srsly they look good)
    Yes, this! but in black...
  • KarujiKaruji
    Well I was really hoping for that beige so I could get a bubble pipe and look like a real 'gamer dad' type thing. But 70% of my wardrobe is black ;)
  • DarkCarnivourDarkCarnivour
    Damn, didn't think of the gamer dad cred. But anyone who's worked an altar before knows there's a good reason for black garments.
  • TuismTuism
    I can think of one thing that happens around altars that produces stuff that hides better on beige than on black...
  • dammitdammit
    edited
    And on this topic, this is exciting news:

    http://www.gamasutra.com/view/news/228532/Google_now_embeds_information_about_games_in_search_results.php
    Thanked by 1ShadowBlade
  • dammitdammit
    Having had a few conversations recently with different devs, I've decided to resurrect this thread in the hope that we can start a bigger, broader discussion around marketing our games as indies. I think there's some misheld beliefs about marketing, some of which might stem from many people having worked in agencies, that leads people to not talk about their marketing plans or simply not attempt it at all.

    I'd want to remind everyone that the community here serves a multitude of purposes, and a key one is that of testing. Testing is not just limited to the games you're making, but to every part of getting that game from a pixel on the screen to a certain and stable source of income. And marketing is a big part of that. And, while there are a million articles online about how to do it, in various ways, I bet there are still questions people have. Hell, I still have questions about how it's done and the best way I get answers is asking someone else. And there's no reason why those answers should stay between me and that person if they can be useful to everyone.

    So, yes, let's talk about marketing. Because it isn't bad, or gross, or evil. And it also isn't optional.

    I'm linking to this talk (which is a bit rambly but overall extremely pertinent) to get the conversation goin'

    Developers: Stop Being Shit - Brain Baglow on Indie Game Marketing
    Thanked by 1farsicon
  • TuismTuism
    Aw! Where's the rest of that?

    Good talk, the point about chance of reportage dropping significantly after review is a GREAT point and not one thing we ever really hear about.
    Thanked by 1dammit
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